Drawing and illustration is my passion, graphic design is my career. The role of graphic designer is confusing to some people. From explaining what I do to a friend or family to weather my role has any social influence is a hard task. Do I have a social role in society? Am I a just a neutral messenger of the company's message, am I influencing the client to make certain decisions? What exactly is the social role of a graphic designer in the world? I found this essay by Pierre Bernard , co-founder of Grapus and Atelier de Création Graphique, that discusses the social role of a graphic designer in depth. Keep in mind that Grapus was a group of idealist artists and graphic designers which were members of the Communists Party. No, I'm not endorsing the Communist idea, I'm just warning you that I'm aware of their political stand and some of the points he makes in the essay are valuable even in our capitalist consumerist world. Graphus disbanded in January 1991, splitting i...
A BRAND is a person’s gut feeling about a product, service, or organization. It’s not what you say it is, it’s what they (customers) say it is. What's the first thing that comes to mind when you see a logo or a company name? “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” –Seth Godin Find out here what the World's Most Valuable Brands are. A ‘personal brand’ is your reputation. It refers to the way other people see you as a business owner or representative of an idea, organization, or activity. Are you a genius? An expert? Are you trustworthy? What do you represent? What do you stand for? What ideas and notions pop up as soon as someone hears your name? When you have a personal brand, people recognize and care about your name, what you’re working on, what you offer, and what you’re about. CHALLENGE: Think about your personal brand today....
Comments