What is a brand?
A BRAND is a person’s gut feeling about a product, service, or organization. It’s not what you say it is, it’s what they (customers) say it is. What's the first thing that comes to mind when you see a logo or a company name? “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” –Seth Godin Find out here what the World's Most Valuable Brands are. A ‘personal brand’ is your reputation. It refers to the way other people see you as a business owner or representative of an idea, organization, or activity. Are you a genius? An expert? Are you trustworthy? What do you represent? What do you stand for? What ideas and notions pop up as soon as someone hears your name? When you have a personal brand, people recognize and care about your name, what you’re working on, what you offer, and what you’re about. CHALLENGE: Think about your personal brand today.